Saturday, April 4, 2020

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The path of recognition and enhancement of the Tuscan Bread Dop. The last act is the recognition by the Ministry of Agricultural Policies of the Bread Protection Consortium. An important institutional step to better guarantee and protect the product and allow it to have its official connection in the Consortium with operators and citizens.

The recognition of the Consortium, which reaches 4 years after the official route to the PDO (Protected Designation of Origin) was the occasion to take stock of the path of this product and its potential. The regional councilor for agriculture Marco Remaschi, the president of the. Attended the press conference convened at Palazzo Strozzi Sacrati Consorzio Pane Toscano Dop Alessandro Cioni and the director Roberto Pardini (pictured below a moment of the press conference).

"The recognition of the Consortium by the ministry for agricultural policies - said the councilor Remaschi - writes a new stage in the path of Tuscan Bread Dop: a path that as Region we have always supported with conviction in the awareness of the importance of Community certifications to underline the identity, quality, healthiness and food safety of our agri-food excellence. In this regard - he added - I take this opportunity to launch a new challenge for products such as Tuscan Dop bread: the creation of a common home for all the PDOs and PGIs of food: a place to connect them, where you can do it team to support and strengthen their ability to promote, communicate and enhance international markets. The Region could also financially support this project while respecting the full autonomy of each individual brand ".

The Consortium for the protection of Tuscan Pane Dop

The Consortium tells us the story of a denomination product which, through various stages and with the work of the operators, has managed to obtain the most important recognition, that is, the assignment of protection by the Ministry. An evolution that has passed since the founding of the Promoting Committee and the application for recognition of the Tuscan Bread PDO in 2001; from the birth, in 2006, of a cooperative consortium structure in order to develop research activities in favor of knowledge of product quality; from the establishment, in 2019, of the Protection Consortium, which assumes the representation not only of its members but of all the operators of the supply chain involved in the production of Tuscan Dop Bread: agricultural companies, mills, bakers.

The Protection Consortium is thus entrusted with important and delicate tasks such as brand management, the protection and safeguarding of the PDO from abuse, acts of unfair competition, counterfeits; in addition, the Consortium deals with promotion, enhancement of the product, consumer information.

Currently there are 18 members among bakers and mills and they come from all over Tuscany: the production of Tuscan PDO bread now exceeds one million kg per year, obtained thanks to the use of 15.000 quintals of wheat.

The Tuscan Dop bread

The "Tuscan Bread" is a white bread, obtained using soft wheat flour, as well as water and mother yeast. Its peculiarity is that it is produced without adding salt and, precisely this characteristic, it goes well with tasty foods, such as sausages.
Besides being a "foolish" bread, Tuscan bread has, as peculiar characteristics, the typical aroma of toasted hazelnut, the crumbly and crunchy crust, the golden color, light, opaque hazelnut and the excellent shelf life.

The certified products in Tuscany

Bread is the latest addition among the certifications of Tuscan "food" products which in total are 31 (16 Dop and 15 PGI) and to which must be added the 58 certified wine productions (52 Dop and 6 PGI) for a total of 89. Inside there are many flavors and aromas of Tuscany: meats and cheeses, chestnuts and sweet flours as well as the ancient spelled, spices and oil, for the meats the only region to have certified meats for cattle, sheep and pigs, and not least sweets exported all over the world such as cantuccini and panforti.

Only 16 of the "food" certifications have a recognized protection consortium (the last, as mentioned, is that of bread).
The production value of certified products in Tuscany exceeds one billion euros (ISMEA data) thanks to the 111 million that come from "food" products and 926 from "wine" products.

The operators interested in these productions are almost 23.000 (13.393 for the "food", 9.360 for the "wine").
Almost 50% of the “food” productions (equal to about 50 million euros) are destined for export: the main destination markets are the USA (38%), Germany (21%), Great Britain (13), Canada (5 ) and Japan (3%).

The meaning of PDO and PGI

The difference between PDO products (Protected Designation of Origin) and PGI products (Protected Geographical Indication) lies in the fact that, in the case of PDO products, the entire production chain takes place in the territory of origin and the qualities of the final product are essentially or exclusively derived from the geographic environment, including its natural and human factors; while in the case of the Igp product, it is not essential that all the phases take place in the territory where the product is made, but it takes its name from this as it originated there, and its quality or characteristic can be attributed to the place of 'origin. So not all the factors that contribute to obtaining the product must necessarily come from the declared territory.

Both labels allow consumers to know exactly the origins and characteristics of the goods they intend to buy. They are a guarantee not only for the end customer, but also for the manufacturer who can protect his work from imitations.

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Milko Chilleri
Milko Chilleri
Journalist and VideoReporter, my first companions video and music, mixed to the certainty that the sound and the image can talk to everyone.
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