New dates and autumn location for Benvenuto Brunello. Starting this year, the preview event of the Consortium of Brunello di Montalcino wine will move in the middle of autumn, with the 30th edition dedicated to the debut of the 2017 vintage and to the 2016 Reserve scheduled in the monumental complex of Sant'Agostino from 19 to 28 November. A decision, this of the Consortium, which arises from the need to review the Tuscany Previews project, already expressed to the Region and to the other Consortia of the territory.

 "For some time we had expressed the need to make the debut event of the vintages more incisive for the market, especially the international one, which for our region is worth a total of about one billion euros in exports - explains the president of the Brunello di Montalcino wine consortium, Fabrizio Bindocci -. In these 11 years, the Tuscany Previews have had the merit of turning the spotlight on our immense wine heritage - continues Bindocci -. But in a phase of great change such as the current one, it is necessary to have the courage to innovate in order to achieve those promotion objectives that the companies themselves require of us. We reaffirm our willingness to dialogue - concludes the president of the Brunello di Montalcino wine consortium - and to collaborate to identify other common paths for the enhancement of wine made in Tuscany ”.

As for the format, strictly by invitation, the national and international press will open the ten days of the 30th Welcome Brunello. In the following days, the Consortium's appointments will involve influencers and bloggers, sommeliers of starred restaurants and professional operators of the horeca as well as wine lovers.