In September 2017 a company in Rome requested the registration in Classe 33 (wines) of a trademark bearing an image similar to that of the Gallo Nero trademark. The Chianti Classico Wine Consortium immediately opposes the protection of the historic trademark of the appellation, and in 2020 the Appeals Commission of the Trademark Office accepts the Consortium's opposition. Nevertheless, the proceeding continues before the EU Court which today confirms the rejection of the proposed trademark, strongly reiterating that the use of a sign that can be confused with the Black Rooster represents a serious risk of undue advantage and exploitation "of the high notoriety, prestige and excellence projected by the brand”Black Rooster, unique symbol of the Chianti Classico DOCG wine.

This is not the first victory of the Chianti Classico Wine Consortium in the field of legal protection of the brand. In fact, the European courts have already affirmed this principle of protection of the Black Rooster on several occasions, and 61 times in the last 15 years the Trademark Offices around the world have recognized the principle now so clearly expressed by the European Court.

The President John Manetti: “We applaud the ruling of the European Court which makes us even more aware of the communicative power of our figurative brand, but above all of the excellence that our name represents in the world. At this moment I ideally thank the 33 winemakers who in 1924 decided to identify such a powerful figurative brand as a symbol of the denomination. Long live the Chianti Classico! "

“They have tried many times, but once again the attempt to use a historic and prestigious brand like that of the Black Rooster has been rejected. We welcome the ruling of the European Court with great satisfaction: that symbol cannot be used to identify other wines than Chianti Classico ". Thus the vice president and councilor for agri-food Stefania Saccardi commenting on the decision of the European Court to reject the application for registration of a trademark similar to that of the black rooster

“Chianti Classico - he continues - represents much more than a high quality product and is much more than a flagship of our wine production. It is not only a fundamental piece of our agri-food heritage, but an element of the same Tuscan cultural identity, with a strong content of typicality and quality. All characteristics - he concludes - to be rigorously protected for the safeguarding and success of Made in Italy in the world ”.