The sustainability of the Vino Nobile di Montepulciano does not stop. In fact, a memorandum of understanding was signed between Consortium of producers of Tuscan DOCG e PEFC Italy, a non-profit and non-governmental organization committed to promoting sustainable forest management through independent third-party certification.

In summary, the agreement provides for the promotion of training and awareness campaigns towards potential operators in the vine and wine sector of the potential connected to the choice of certified products or the protection of forests and their ecosystem services for us and for future generations.

"This initiative is part of the broader project that will lead to territorial certification according to the Equalitas standard - explains the president of the Consorzio del Vino Nobile di Montepulciano, Andrea Rossi - and the collaboration with PEFC Italia, a unique reality in the sector, is fundamental because wood is one of the most used raw materials in the supply chain of our sector, therefore a signal of attention to those that are the main themes of sustainability and that concerns not only our territory, in this case, but all those that are linked to a responsible and protective wood production for the territory and the communities that inhabit it ».

"The link between the forestry chain and the world of wine is stronger than one might imagine: think of the wood for the barrels and the poles in the vineyards, the cardboard for the packaging and the wood for the crates, the cork for the corks or the paper of promotional catalogs and labels, up to the wooden pallet on which you transport your wine all over the world - he explains Antonio Brunori, secretary general of the PEFC in Italy -. For a company of the Consortium, choosing these products with PEFC forest certification means communicating to the final consumers the choice of sustainability and quality that a winery undertakes. With this protocol, PEFC Italy makes itself available to a new sector with the intention of sharing sustainability paths that can pass through companies through the choice of PEFC certified products and the protection of national forest areas, which are everyone's heritage. become a concrete act through the daily choices of the individual wine bottle buyer ».

The protocol. Specifically, the two realities are committed to stimulating companies to make conscious choices also through the use of certified materials that protect our forest heritage, ensuring the legality and sustainability of the material of forest origin (wood, paper and cork). In fact, products with PEFC certification guarantee the origin of the raw material from responsibly managed forests, with the obligation to reforest the felled trees, and the forests maintain high levels of ecosystem services, such as the mitigating action of climate change. The protocol provides in fact to give support to producers in order to inform them about the existence and potential of the use of products deriving from certified, sustainable and legal supply chains, combining this with the communication of intrinsic values ​​to the use of sustainable products that can give a added value to wine production itself, starting from the use of wooden packaging and production tools (such as barrels or vineyard poles).

The partnership also aims to develop marketing and information tools aimed at the final consumer in order to promote understanding of the high social and environmental impact of particular attention in the use of sustainable local products with low environmental impact, as well as develop projects to reduce its CO2 emissions or the adoption of certified forest projects to neutralize residual emissions, promoting their positive impact through specific communications to the consumer. An important step considering the high use of wood elements also in the wine production chain in Montepulciano.