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The historic cradle of the Renaissance continues to inspire dreams of rebirth: it is the great promise of Tuscany, to be able to transform the journey into a true regeneration experience.

'Tuscany, endless Renaissance'. This is the concept of the promotion campaign of the Tuscany Region, created by Toscana Promozione Turistica in collaboration with Fondazione Sistema Toscana as one of the actions to support the restart of tourism.

The spot recalls the Oration De hominis dignitate with which Pico della Mirandola, in 1486, composed the Renaissance manifesto: "Great miracle is man ...". To read them are Tuscan boys born in the 2000s, very young actors of the 'Company of the Boys'of Pistoia.

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The video represents the first of a series of actions which will be accompanied by the entire range of online or offline variations (billboards, newspapers, online media, magazines, web advertising, radio). All the details, numbers and the more comprehensive communication strategy will be illustrated during a press conference scheduled for next week.

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