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THEAgricultural Institute of Florence presents Enofood.com, the training course for senior technicians who will have the task of enhancing the Tuscan agricultural and agri-food sector in the world. Thursday 11 October, at 15.00, the main hall of the school in via delle Cascine will host a day for young people between the 18 and 29 years in which the educational program for the next two years will be presented and where it will be possible to have a first meeting with the many companies involved in 1.200 hours of classroom lessons and 800 hours of training. The Florentine Open Day, with free and free participation, will be the last chance to get information in view of the registration deadline (extended to Thursday 18 October) and the beginning of Tuesday's 30 October lessons.

Enofood.com is promoted by Its EAT Foundation - Tuscan Agri-food Excellence which works in close synergy with the companies, associations and regional institutions to propose a post-diploma training of high specialization aimed at increasing the competitiveness of the primary sector. The ambition is to create a link between young people and the world of work, by training professionals in innovative roles that agrarian and agri-food companies need to live a further phase of growth. The organization of Enofood.com responds precisely to these needs and will accompany twenty-five students to the acquisition of all the skills related to the enhancement, communication and marketing of Tuscan agribusiness. Particular attention will be paid to one of the best known and sought-after regional excellences in the world, wine, with lessons and internships carried out together with producers and entrepreneurs linked to the Consortium of Chianti Classico Wine, to the denomination of Saint Gimignano and Vino Nobile di Montepulciano. The wine sector is also a factor of tourist attraction and, consequently, the students of Enofood.com they will also receive notions to configure companies increasingly as places of experience in which customers can feel involved in a journey of knowledge of the reality and the territory.

At the end of the course, the technicians will also have the skills to manage commercial relations and the launch of food and wine products, to analyze the demands of emerging markets and propose innovative solutions, or to implement marketing and communication strategies also through the use of new technologies. «The primary sector is changing - explains Paola Parmeggiani, director of the Its EAT Foundation - and is becoming at the forefront, focusing more and more on an experiential dimension and also investing in social networks. Enofood.com was born from a comparison with companies, primarily those in the wine sector, aimed at identifying new strategies to make them grow and to train those professionals to be included in innovative but increasingly important roles. Before the start of the courses, therefore, we invite young people to the Open Day on October 11th ».

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