Thursday, June 4, 2020

The Black Rooster is in excellent health

Increasing production, constant prices, Great Selection with positive sign + 19%: Chianti Classico is firm in the Tuscan wine world

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Positive numbers from the land of Black Rooster: to date the 2019 marks an increase in 8% of sales, confirming the state of excellent health of the designation announced in February during the preview Chianti Classico Collection.

Climate of serenity and positive participation yesterday at the ordinary assembly of the members of the Chianti Classico Consortium, in which the President Giovanni Manetti communicated the data to the social base.

In the first five months of the 2019, compared with the same period of the previous year, a 8% increase in bottles on the market, in the three types of Chianti Classico. In particular, the Gran Selezione marks a + 19%, reaching the 6% of the total production, earning a percentage point on the 2018.

In fact, in the 2019, the year in which the 2016 grape harvest, the 300th anniversary of the production area, can be put on the market, many companies have introduced this type of product in their portfolio or have released new labels on the market: today 136 companies produce or have produced over the years last Grand Selection, for a total of 155 labels.

The types premium Reserve e Grand Selection they are an important asset for the denomination, in terms of volumes and value: in the 2018 they represented, jointly, the 37% of the production and about 50% of the turnover.

Manetti has also brought attention to the price of bulk wine: from December 2017 there are no fluctuations in the price, confirming itself constant at an average of 300 euros per hectolitre. The President's programmatic objective is a fair and stable remuneration for the entire supply chain, an indispensable factor for corporate planning in the medium-long term and a fundamental element in a process of growth of the global value of the denomination. Declared is the goal of a higher positioning of the Chianti Classico product in terms of value: quality, price, visibility.

Il positive economic picture it is the result of a search for quality that, according to the President, is a path that is anything but concluded: the attention to the compatibility of viticulture with the ecosystem of the Chianti Classico region is a key to ensuring long life to a suitable territory. Territory that will be further enhanced by the activities of the Rural District of Chianti (established the 4 last May) and by the UNESCO Application of the Landscape.

The work of the Economic Observatory continues, which now aggregates the data of over 50% of production, to outline a portrait of the Chianti Classico and its markets of interest.

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