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From the 20 22 July, in the evocative setting of the Fortezza da Basso di Firenzand, the twelfth edition of Maredamare, the Italian beachwear show. The protagonists are the beach collections and accessories for the summer 2020 presented in preview by the most famous specialized brands in the sector. From global brands to small research studios.

A complete and qualified proposal that every year makes this meeting not only indispensable for professionals but rather for buyers from the entire international fashion sector.

"It will be a unique and unforgettable edition - he emphasizes Alessandro Legnaioli, President of Maredamare - and first of all I want to point out the presence of the most important global brands that have chosen us to present the new collections together with a wide selection of new entries that with their proposals will give an added value to our salon. Important news also in the fair configuration. In these twelve years we have made our guests discover the most enchanting places in Florence by animating them with dedicated events and parties. This year we play at home. An idea that comes from the uniqueness of the place that hosts us, the Fortezza da Basso and that few know in depth. It was from here that the idea of ​​a widespread event was born, aimed at revealing the most enchanted and hidden corners of this extraordinary site. Its secret rooms, the monumental part, the private accesses, the turrets with a view and the hidden passages. With the Fortezza 9 / 24 project these splendid and hidden areas will come alive, light up and give the public its oldest intimacy. Finally, I want to emphasize that the Maredamare team has always been sensitive to environmental protection, this year it has decided to contribute to the protection of the Mediterranean species, adopting Futura and Ondina, two specimens of Caretta caretta, through the Legambiente Tartalove project ".

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Inside the salon I'm on the agenda workshop information and training, presentations dedicated and above all a first-class fashion show calendar: collective fashion shows, personal. The opening show will be dedicated to the young designers of The Link competition.

The four "distilled" themes are the result of a thorough and scrupulous investigation developed by analyzing the directions of the most important forecaster trends in the world and then perfecting them in detail thanks to the sharing with the style offices of the most famous brands in the sector.

ACTIVATED
Sporty exuberance, vitality in all its forms. Swimsuits inspired by performance but at ease in any context. Athleisure contaminations in daily format.

CUT A DASH
Signs, dreams and needs of contemporary women. Graphic prints, stylistic virtuosity, geometric signs. Contrasts and chords, whispered or shouted patterns but always harmonic and never predictable.

FOLK ROCK
A suggestive journey to discover lands burned by the sun and bathed by the sea.
Contemporary hippie crossover and tribal rhythms. Sophisticated hymn to freedom on the roads of the world. Primordial sounds of distant echoes.

HIDDEN GARDEN
The most intimate and private place. A space to meet again. Prints and floral patterns of an imagined garden. Nature welcomes us and gives itself in all its extraordinary elegance.

THE SALON PROGRAM

Saturday 20
11.30 The Link, the young designers of tomorrow - Fashion Shows Area
12.30 Beach Invaders - Fashion Shows Area. Collective Show
14.00 Workshop - Palazzina Lorenese
How to relaunch your store? It's time to do a makeover
By Adriana Genro, owner of PiùStore. Duration 45 minutes
14.30 MarediModa Trends Fashion Show - Fashion Shows Area
2021 Summer Fabrics Preview
16.00 Social Media Marketing Strategies in the Retail Sector
by Miriam Torrente, New Media Strategist, digital marketing consultant and business developer. Duration 45 minutes
17.00 Ubk Company Co. Fashion Show - Fashion Shows Area
Fitin, Milan #41, Blue Cashmere
from the 17.30 Open Doors Party
Guided tours - The hidden places of the Fortezza da Basso
Happy Hour, Relax, Music. Monumental quarters Fortezza da Basso

Sunday 21th of
11.30 Sweet Sour by Sensil® - Runway Area.
to follow Beach Invaders Collective Show
12.30 Bikini Mi.Ma Fashion Show - Fashion shows area
14.00 Workshop - Palazzina Lorenese
How to relaunch your store? It's time to do a makeover
By Adriana Genro, owner of PiùStore. Duration 45 minutes
15.30 Sfilat aIconique Summer -AreaSfilate
Iconique, David, Italian Holidays
17.00 Tribute to Tunisia - Fashion Shows Area
17.30Workshop-PalazzinaLorenese
The company presence on Google: to be found online
17,30 - 18,15 The corporate presence on Google | SEO: Riccardo DiVirgilio, Digital
promoter of the Digital Business Point of the Chamber of Commerce of Florence
18,15-19,00 The corporate presence on Google | SEM (GoogleAds): Gianandrea Pieraccini, Engineer and Digital promoter of the Digital Business Point of the Chamber of Commerce of Florence
from the 17.30 Open Doors Party
Guided tours - The hidden places of the Fortezza da Basso
Happy Hour, Relax, Music. Monumental quarters Fortezza da Basso

Monday 22
11.30 Beach Invaders - Fashion Shows Area. Collective Show

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