Wednesday, July 8, 2020

Conte Guicciardini, an excellent vintage

The historic Tuscan winery is preparing for an 2020 full of news and new commercial prospects

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La Count Guicciardini, historic Tuscan winery that includes three estates for a total of 210 hectares of vineyards divided into: Castle of Poppiano (140 has in the Chianti Colli Fiorentini), Mandorlaia boulders (60 has in Morellino di Scansano) e Belvedere Campóli (10 has, which will become 15, in Chianti Classico), toasts to one exceptional harvest and prepares for an 2020 full of novelties.

To illustrate the trend of the 2019 season and future projects is the same Count Ferdinando Guicciardini, since the 1964 at the helm of this historic company, which has its roots in the middle of the Middle Ages. In fact, a document relating to a division of inheritance dates back to the 1199, which shows that even then the Castle of Poppiano belonged to the Guicciardini family.

"This year - explains Ferdinando Guicciardini - we had one harvest out of the norm for the quality of the grapes. If at the beginning of the summer the climatic trend had caused some concern, then the situation substantially improved and at the time of the harvest our grapes proved to be very healthy and of high quality. On a quantitative level we have produced a little less than the 2018, and this naturally goes to the advantage of quality. The sugar degree is optimal and now we hope that the polyphenols play their role well, giving the right balance to our wines. Of all this we will obviously confirm in the coming months but, as we said, the first impressions in the aftermath of the harvest are excellent: 'maybe the best from the 1199', if I can give myself a joke '.

Moreover, the excellent harvest of the 2019 arrives after demanding years. "In the past there have been years that have presented some complexity," explains Ferdinando Guicciardini. "For example, the 2017, as you can remember, was the year of great drought, and this produced wines very rich in alcohol content, therefore with a balance more difficult to reach. In the 2019 instead the climate, with the right summer rainfall but sunny and dry before and during the harvest, has created an exceptionally positive situation ".

Forty collaborators are involved in the three estates of the Conte Guicciardini Company. Different types of wines are produced, from vintage and ready-to-drink wines, to Reserves and Grand Selection of Docg wines, up to IGT c winesthey come out of the traditional names to best express the individual style of the producer in addition to the link with the territory of origin: “We have 7 DOCG labels - specifies Ferdinando Guicciardini - e 5 Quality Igt. We always work looking to the future: year after year we aim to perfect, with targeted interventions, the various stages of production starting from the planting of the new vineyards to finish at the cellar. We never forget that we are exclusively producers, therefore fully responsible for our quality, from the planting of the vine up to the bottle "

At the level of marketing, they are gradually opening up new prospectives. "Currently - explains Ferdinando Guicciardini - our wines are distributed at 40% on the domestic market and for 60% abroad. The most important reference country for exports is still the United States, followed by Germany, other European countries and even Russia. We are closely following the Chinese market, which opened in the last five or six years, has evolved rapidly but is still in a stabilization phase. To explore as new possible outlets the overseas tourist areas, South America and in particular Brazil. As for the internal market, we must bear in mind that Italy is one of the largest wine producers in the world, the sale is very regionalized and the competition very strong. So if the presence on the national market certainly remains important for the affirmation of the 'brand', it is however evident that the export remains fundamental for the development. As for the commercial channels, for us the main one has always been the HORECA, in particular wine bars and specialized shops, while some wine is also found in the large-scale retail trade with dedicated labels ".

Another channel in continuous development is that of direct sales. "Visits by customers and enthusiasts are increasing and consequently sales in the company", confirms Ferdinando Guicciardini. Wine tourism is growing and this situation is a driving force for the scheduled news. "For this reason, we have planned to strengthen accommodation facilities to best accommodate the tourists who come to visit us, both in the historic Castello di Poppiano estate on the Florentine hills, and in the Belvedere Campóli estate, in the Chianti Classico area. But we don't stop here. We are launching ours Wine Club, an invitation to all lovers of our wines that will offer the possibility of access to exclusive services. A way to stay up to date on our activities and then, in a certain sense, to become part of our family ”.

For more information: www.conteguicciardini.it






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