From Friday 18 September 2020 to Sunday 28 March 2021 Arte in Fabbrica, the historic headquarters of Gori Tessuti and Casa di Calenzano (Florence), hosts the personal exhibition Deep Gold of the Florentine artist Flavio Favelli, curated by Pietro Gaglianò.
Favelli's new project develops through an intertwined dialogue with the company's spaces and with its current research. All the works presented are unpublished, conceived and created for the architecture that welcomes them: starting from the large painting on the wall, which will remain as a permanent work on one of the external facades, up to the installations and sculptures visible in the exhibition spaces recently opened to public.
The title of the exhibition, Deep Gold, declines the interpretation given by the artist of an all-national social universe, largely consigned to history but which never ceases to influence the image that Italy constructs of itself. It is that aspiration to luxury and material well-being that has characterized the Italian dream from the economic boom of the XNUMXs to more recent times, up to the artist's life. A cultural climate that much more than in public space unfolds in private ones, in the habitat of the mononuclear family hinged on the feeling of belonging and the illusion of appearance. The house, with its furnishings, accessories, finishes, is the place of representation of social status. In the nest of this micro-system, the desire for that image is frescoed more than the self-image: the optimism of at least two generations that have expressed themselves in the construction of private scenarios, cultivating a misunderstood class spirit through narcissism.
This is why the gold in the title does not allude to the preciousness of the metal. Its preciousness, shiny and fictitious, refers instead to the coatings and patinas that disguise less noble materials: from the varnishing of woods and alloys to the shiny packaging. It is a gold that beyond the first layer has other depths, of a sociological, economic, cultural and even political character: a gold that through the declaration of a purely presumed luxury describes, more effectively than cinema and literature, the hopes and deceptions of a complex corporate structure.
This is the world to which Favelli largely looks, and from which the recurring elements of his aesthetics come: a scenario that can be summarized as a portrait of a bourgeois family in an interior whose parts return to build an ambivalent scenario.
If at first glance one could read an oscillation between a hardness of awakening to today's reality of the Italian dream and a kind of nostalgic tenderness for that shattered world, one of the central themes of the artist's reflections and of the exhibition, revolves around a certain imaginary that in some way Favelli considers "almost eternal", however not classifiable as "things of the past" and "memory", but signs, forms, writings and objects capable of retaining essential features, simulacra, real models . Presences that evoke and pass on values that mark time and society.
Profondo Oro is therefore in line with the aesthetic research that characterizes the artist's work, with his attention to the history of objects and materials that he investigates, deconstructs and combines in new forms.
Thus the gold color dominates the outdoor mural and from there it branches and emerges on the body of the installations inside. The two large sculptures are composed with doors and panels for mirrors of wardrobes and other disused furniture, coming from this culture of furniture. The surface of the work turns out to be pictorial, already woven into an organization of signs. Wood bears the traces of time and use, of the natural deterioration of materials, oxidation, reactions in contact with liquids and other domestic accidents. The spaces leading to the large exhibition hall host other works, including a light installation built with the assembly of some neon signs.
Art in the Factory, with the project by Flavio Favelli, after the Vittorio Corsini exhibition, marks the second episode of the project conceived by Fabio and Paolo Gori to reconcile the rhythms of the company with the direct experience of art. On this occasion, in order to extend the time and the possibilities of use of the exhibition, Arte in Fabbrica will open up to a program of didactic paths and collateral events for the viewing of the works in different formats of use.
The exhibition will be accompanied by a volume published by Gli Ori publishing house.
Art in the Factory - Gori Fabrics and Home - via Vittorio Emanuele 9, Calenzano (Florence)
Hours: Monday to Friday 10-13 / 15-18, t. 055 8876321 | email@example.com.